Rebuttal to FAC Playbook
 
Below is a rebuttal to the Manual sent to all 67 County Government Bodies in Florida
From the House Majority Office Representative Marty Bowen, Majority Leader

May 23, 2007

The Florida Association of Counties (FAC) has published a 22-page playbook for local governments with

the purpose of delaying or eliminating any chance of property tax relief this year.

The rhetoric and tactics suggested in the manual are telling, since there is no mention anywhere in the

manual about the FAC’s plan for property tax relief.

There is no mention of the FAC’s plan for property tax relief because the FAC has been consistent in

opposing any meaningful efforts to cut property taxes on Floridians.

Instead of producing a 22-page manual instructing FAC members on how to sell their solution to Florida’s

Property Tax Crisis, their single aim seems to be obstruction, hoping that their desperate public relations

campaign may frighten enough citizens and legislators into inaction this year. They are going so far as to

encourage county officials to send home notes with young children threatening children’s

programs if property taxes are reduced.

So if you are seeing

- emergency county commission meetings

- lists of drastic cuts to public safety officers

- letters from county workers with threats of their job being eliminated

- opinion pieces in your local paper on the dangers of property tax cuts

then you are seeing the FAC playbook being executed play-by-play by your local government.

We have provided this document which seeks to answer and rebut the central talking points being

distributed by the FAC to their members.

We give Floridians more credit than their local governments do. We believe

Floridians understand that property taxes are too high, have grown too fast, and are

endangering their families’, small businesses’ and state’s economic well-being. They

know that property tax relief is not only possible, it is necessary and will provide the

economic growth and vitality our state needs to avoid recession.

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Remember these facts in your discussion of property tax relief:

Since fiscal year 02/03 ad valorem levies w/o schools have grown by $8.8 Billion, an 83.8%

increase.

This growth in property taxes far outpaces both inflation and personal income.

- Per capita income growth plus population growth has only been a 38.1% increase over the

same time.

That's a difference next year of $4.8 Billion above where levies would have been had they

grown at the same rate as personal income during the same period.

- CPI plus population growth has only been a 30.5% increase over the same time.

That's a difference next year of $5.6 Billion above where levies would have been had they

grown at the same rate as CPI during the same period.

Anyone who looks at the facts ought to be able to agree that local governments’

property tax revenues have grown over twice as fast as the taxpayers’ ability to

afford to pay them.

How to Use the Key Messages Rebuttals and Their Rationale

As part of their playbook, Florida Association of County (FAC) members received a two-page document

titled “Key messages: 2007 Florida Legislative Session.” What follows is a brief guide for how to rebut the

messages and the rationale behind our rebuttal to their messages.

It is clear that after their inability during regular session to convince the legislature that property tax cuts

were unwise, local governments have mounted a renewed public relations campaign going into June’s

special session. Scare tactics, like the ones being employed by the FAC and other local government

lobbying groups are solely aimed to erode support for even the most popular, well thought out and

reasoned policies. The FAC is encouraging all of its 67 counties to “speak with one voice in framing this

debate.”

Unlike local governments, we are not spending the millions of dollars trying to influence the amount of

property tax cuts for Floridians, but we do have the benefit of being on the right side of reason and the

issue. We are fighting for responsible and property tax relief. The FAC is fighting against property tax relief.

They have the harder message to sell.

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From pages 11-13 of the FAC Playbook:

What Are the Florida Association of Counties’ Key Messages?

The four initial key messages for Florida’s counties for the 2007 legislative session are:

1. Theme: Relief without a second crisis

Message: Citizens need property tax relief, but not by creating a second crisis through forcing cuts in

essential county programs and services they depend on.

2. Theme: Cuts to local services are real

Message: Counties provide crucial everyday support for Florida’s citizens and property tax dollars have

been spent responsibly. Proposed cuts will impact REAL local services such as deputies, emergency

management as well as social services.

3. Theme: Growth demands services

Messages: The continued growth throughout the state puts pressure on counties and their elected officials

to expand programs and services, which requires new revenue.

4. Theme: Part of the solution

Message: Florida’s counties provide support to all Florida citizens and are an important part of any

solution. Our alternative solutions will help all taxpayers.

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Rebuttal to the Florida Association of Counties

Key Messages

2007 Florida Legislative Session

County Theme: Relief without a second crisis

County Message: Citizens need property tax relief, but not by creating a second crisis through forcing cuts

in essential county programs and services they depend on.

Supporting Points:

• Proposals in the Florida Legislature would spark a second crisis by eliminating hundreds of millions of

dollars in funding for essential county programs and services that our citizens demand and depend on.

• County governments have provided property tax relief to citizens. In 2006, two-thirds of

Florida’s 67 counties reduced millage rates, resulting in more than $500 million in savings to taxpayers. In

2005, nearly half of the counties reduced millage rates, result in $185 million in savings to taxpayers. (Insert

local savings examples here.)

The Truth: Florida is in Crisis now.

Message: Our state is facing an economic crisis, citizens need immediate property tax relief, and no one

really believes that trimming the fat at the local government level will have the impact that local

governments threaten.

Supporting Points:

To suggest that “County governments have provided property tax relief to citizens” is extremely

misleading.

It’s as if some local governments, after having helped themselves to the tax

revenue buffet for six servings, stopped themselves, didn't go back for serving

number seven and then declared themselves proud of responsibly sticking to

their diet.

While some counties have reduced millage they have also continued to increase their revenues based

on rising property values. The net result has been massive property tax increases. Since In just the

past five years, local governments have increased their property tax revenues almost 84%. Since 2000

that increase is almost 100%. And since 1996, local government property tax revenue increased

148%.

A simple review of local newspaper headlines in the past year turns up hundreds of millions of dollars

of local government waste in cities and counties throughout Florida. Local government can afford to

trim costs and return excess property tax revenue to Florida’s taxpayers.

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County Theme: Cuts to local services are real

County Message: Counties provide crucial everyday support for Florida’s citizens and property tax dollars

have been spent responsibly. Proposed cuts will impact REAL local services such as deputies, emergency

management as well as social services.

County Supporting Points:

• County governments play an increasingly important role in the lives of citizens as our population grows,

citizens seek a higher quality of life, and federal and state governments push more responsibility for paying

for programs onto counties.

• Proposed cuts in Tallahassee would impact urban and rural counties in vastly different ways but one thing

is clear – many proposals offer cuts deep enough to dramatically affect law enforcement and other public

safety programs.

• Beyond basic services and mandates, citizens also look to counties to provide a range of other services

that add to quality of life in Florida’s communities. For example, counties provide their citizens with basic

utilities, public transportation, parks, libraries, and other infrastructure.

The Truth: Responsible cuts are necessary, and no one believes the scare tactics coming from the

counties.

Message: When families trim their budgets at home, they don’t start with baby formula, utilities and other

necessities, they start with luxuries. They don’t stop buying diapers for the baby and cut off the power to the

house, but then buy new cars and go on a long vacation. But that’s just what local government is telling

citizens they will do first.

Supporting Points:

No responsible local government will begin trimming their budget by cutting

essential services first, but if counties admitted that then they would not be able

to scare Florida’s seniors, disabled citizens, and families into believing they don’t

really need property tax reform.

Again, Floridians do not believe local government excuses when it comes to government largesse.

Floridians see government waste firsthand, day after day, and they know efficiencies can be made.

Remember that property taxes make up only a portion of local governments’ revenues.

Despite the claims of “mandates” that are passed along to local governments, the truth is that the State

and Federal Government also provide billions of dollars in funding for local programs, including

healthcare, courts, criminal justice, homeland security, and education.

This 22-page playbook is just another example of a missed opportunity from local governments.

Instead of investing the time and energy into finding efficiencies that can be made at the local level,

they are using taxpayer dollars to create a manual to obstruct and oppose tax relief.

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County Theme: Growth demands services

Message: The continued growth experienced throughout the state puts pressure on counties and their

elected officials to expand programs and services which require new revenue.

Supporting Points:

• Between 2001 and 2006, Florida’s counties saw a 68 percent growth statewide in property tax revenues.

What happened to this money? About 34 percent of county spending was directly attributable to population

growth and inflation (both rose 17 percent), and included required infrastructure improvements. The rest of

the spending was concentrated in five large budget categories: law enforcement, corrections, general

government, parks, and health and human services.

• Like many private businesses, counties are also seeing expenses in areas such as employee health

insurance, pension obligations, fuel costs, construction and property insurance that are rising faster than

the Consumer Price Index.

The Truth: Property taxes have far exceeded growth and the taxpayers’ ability to pay, and are now

stopping job creation and economic growth.

Message: County property taxes have grown by $8.8 billion- an 84% increase- since 2002/2003. The

amount that families’ incomes and the state’s population have gone up during that same period is only

38.1%. That means local governments’ are now taxing families about $4.8 billion more than they can afford

to pay. And that’s what tax bills should be based on: the ability of taxpayers to afford the bill.

Supporting points:

Earlier this month Goldman Sachs predicted that Florida is headed into a

recession because of the condition of our real estate market. We have to cut

property taxes and jumpstart our state’s economy if we want to keep Florida’s

future strong.

The Florida Association of Counties spent $40,000 to hire a private economist to come up with an

explanation for where taxpayer dollars go each year – the economist admitted during a committee

meeting that he failed to examine local government waste as one of the contributing factors for

increased property tax revenues.

Local government is not a “private business.” Local government is not accountable to shareholders, it is

accountable to taxpayers, and the taxpayers can no longer afford the largesse of local government.

The growth in local government has far outpaced growth in local communities. One of the advantages

of growth is that it should permit local government to achieve economies of scale. Government that is

growing at more than twice the rate of personal income and population is not operating efficiently.

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County Theme: Part of the solution

County Message: Florida’s counties support all of our citizens and play an important part of any solution.

Our alternative solutions will help all taxpayers.

Supporting points:

• Florida’s counties support all citizens across our state every day and must have a seat at the table in

resolving the current property tax dilemma.

• We support reasonable limits on property tax assessment increases, but oppose any state-mandated

caps on county revenue or spending. Florida’s citizens want tax and spending decisions made locally—they

don’t want a “one size fits all” solution on property taxes handed down from Tallahassee that will make

things worse.

• We support relief for businesses by providing a $25,000 exemption per taxpayer on Tangible Personal

Property Taxes.

• We support an annual assessment limit of 10 percent on all non-homestead properties with revaluation

upon change of ownership or use of the property. A 10 percent cap will even-out assessments and taxes

over time. A lower cap would be inequitable to newcomers to Florida, including new businesses.

• We also support and encourage decisions made by individual County Commissions— such as the recent

actions in Hillsborough, Sarasota, Broward and Miami-Dade Counties— to debate and implement selfimposed

revenue or spending caps. This is the essence of “home rule”— local government, not

Tallahassee, knows best what local citizens want and is in the best position to make such decisions.

• While recognizing our citizens need property tax relief, we believe any major statewide changes to the

property tax system should be considered by the Taxation and Budget Reform Commission— not rushed to

voters as a special election ballot. The Tax and Budget Reform Commission was approved by Florida

voters and created in the state constitution to do a comprehensive review of our state’s tax and budget

policies. A special election would preempt the work of this commission.

The Truth: Local government isn’t just the biggest part of the problem; they’re trying to prevent a

solution.

Message: Many legislators began their careers in local government. We have invited local government

officials to meet with us to discuss property tax solutions. We have traveled to meet with local government

officials. The Florida Association of Counties’ leadership has spent the last three months fighting any

solution that would result in lower taxes. We are continuing to work with the best interest of Florida’s

taxpayers in mind for a responsible property tax solution and we will pass real property tax relief before

June 22nd.

Supporting points:

Susan Latvala, the current President of the Florida Association of Counties authored several opinion

pieces for Florida’s newspapers which included the statement, “we cannot accept tens of billions of

dollars in state-mandated [property tax] cuts.” Even the most modest property tax cut plan proposed by

the Senate, which offered a modest 5-year, $10 billion dollar cut, was unacceptable to Ms. Latvala and

the Florida Association of Counties.

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The Palm Beach Post, in an editorial supporting Senate legislation which would

require anyone speaking before a committee or council of the legislature to be

sworn under oath, even went so far as to use Florida Association of Counties’

testimony as a reason for the legislation, writing: "Florida Association of Counties

President Susan Latvala, will your members really be in such bad shape with a

modest rollback of tax revenues? By the way, what did the counties do with all

that extra tax revenue from the housing boom? How in the world were they getting

by just three years ago?"

The Florida House of Representatives is committed to working with local government officials who are

sincerely working toward a solution which will significantly reduce property taxes throughout Florida this

year. Unfortunately for the Floridians they represent, local governments’ voices in Tallahassee have

spent the last three months completely opposed to any real, substantive tax relief.

The Florida House and the Florida Association of Counties have competing and opposed interests in

mind. The Florida House wants to cut property taxes as much as possible; the Florida Association of

Counties wants to oppose property tax cuts as much as possible.

For more information please visit:
Cut Taxes NOW